local
Norwegian fans row into North Texas, ready for game against Côte d'Ivoire
By Charles Nichelson and Jala Washington at NBC 5 DFW (KXAS) Local
· June 30, 2026
· 2 min read
Norway fans took over Happiest Hour in Dallas Monday ahead of Tuesday’s game against Côte d’Ivoire at Dallas Stadium at noon.
NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
“Most people know me as Mr. Row Row,” Freystad said.
Freystad says he came up with...
Key takeaway NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
Why this matters in Southlake News
The influx of Norway fans in North Texas ahead of their game against Côte d'Ivoire brings a unique energy to the region, with Dallas Stadium hosting its first knockout game. As these international soccer enthusiasts explore the area, they're discovering local gems like the Fort Worth Stockyards, which has already won over some of their hearts. The fact that Dallas residents are being swept up in the excitement, as seen at Happiest Hour, suggests that this World Cup match could have a lasting impact on the community's perception of soccer. With Norway seeking to advance to a game against Brazil on July 5, their presence in North Texas may also spark renewed interest in the sport among local fans, potentially paving the way for future international matches in the area. As the city gears up for more World Cup action, including Friday's matchup between Australia and Egypt, it will be interesting to see how the community continues to rally around these global events.
About this story
Original reporting by NBC 5 DFW (KXAS) Local . Southlake News surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NBC 5 DFW (KXAS) Local . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: June 30, 2026 ·
Source: NBC 5 DFW (KXAS) Local ·
Reading time: 2 min
Get more Southlake News stories like this
Free weekly briefing covering local and other local news. Curated by our editorial team. No spam.
By subscribing you agree to our privacy policy . Unsubscribe anytime.
Frequently asked about this story
What is this story about? Norway fans took over Happiest Hour in Dallas Monday ahead of Tuesday’s game against Côte d’Ivoire at Dallas Stadium at noon.
NBC 5 met the man behind the iconic celebration; his name is Ole Freystad.
“Most people know me as Mr. Row Row,” Freystad said.
Freystad says he came up with...
When was this published? This article was first published on June 30, 2026 by NBC 5 DFW (KXAS) Local and curated for Southlake News readers.
Who reported this story? This story was reported by Charles Nichelson and Jala Washington at NBC 5 DFW (KXAS) Local. To learn more about how Southlake News selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from Southlake News, or browse our daily briefing and topic hubs .
← Back to all news
More local →
Today’s briefing
Subscribe to newsletter