In the Dallas area, a resale market has emerged for merchandise given away at the Dallas FIFA Fan Fest. Items such as charm bracelets, flags, and headbands are being sold online. Some fans have expressed disapproval of this practice, viewing it as taking advantage of free items.

A search of online marketplaces has turned up listings for these items, including those from sponsors like Bank of America and Coca-Cola. Further details on this development are available from CBS News Texas, which has been investigating the resale of free Fan Fest merchandise.